Social Media & Influencers Manager At Jumia
Social Media & Influencers Manager At Jumia 1 PositionEmploi Recruitment
Main responsibilities :
- Content strategy – based on Jumia’s brand and target customers, ensure that the content approach wins brand love and drives a purchase decision. Seamlessly combining promotion, engagement, and conversion.
- Influencer management – based on the objectives, identify the right influencers to work with, build relationships, negotiate rates,,outline clear objectives and ensure relevant agreements are in place.
- Campaign management – design, create, and manage promotions and social media calendar throughout the year. Integrated with Jumia’s overall marketing campaign and channels.
- Market research & trend analysis – keep up with the latest trends on social media and within the influencer community. This will include trending products,topics, challenges, reposts, videos, etc. Incorporating relevant insights into Jumia’s strategy.
- Campaign analysis -during and after campaigns, analyse performance against Jumia’s objectives and goals. Identify successes and areas of improvement.
- Presentation & people skills – regularly prepare and present campaign ideas and performance. Effectively communicate- verbal and written format. Build and maintain relationships – internally and externally.
Requirements & Qualifications :
- Passion and understanding of social media platforms and how each can be deployed in different scenarios
- Previous experience with social media and influencers’ management (e.g. working in an agency) a plus
- Ability to learn fast
- Analytical skills
- Detail oriented
- Well organized including the ability to simultaneously handle multiple projects
- Excellent communication skills – verbal and written
- Ability to deliver creative content ideas
- Experience in planning and managing mid to long-term strategies/projects
- Ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
- Energetic, enthusiastic, proactive and driven
- Willingness to be immersed in an international and entrepreneurial environment
- A unique opportunity in implementing and executing new ideas for a thriving e-commerce business
- The opportunity to work with professional and dynamic teams in and outside your local country
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation
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