Digital Marketing Specialist At Mckinsey & Company

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Digital Marketing Specialist At Mckinsey & Company 1 Position
Emploi Recruitment

Nairobi, Kenya

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Full-time
Marketing, Media & Brand
Posted 2 weeks ago

Job Description

Qualifications

  • Bachelor’s degree, ideally in Economics, Marketing, Advertising and Public Relations; Advanced degree or specialization in Digital is a plus
  • 5+ years of experience executing and/or leading digital marketing programs for top digital marketing agencies, internet-companies or client marketing organizations
  • Vast experience in leading campaign operations across multiple channels and products preferable in e-commerce, marketplace or e-commerce arm of retail companies
  • Deep expertise and knowledge in digital strategy, omnichannel, digital culture and agile process
  • Hands on experience in ROAS optimization, digital media planning, tracking and conversion funnel optimization
  • Knowledge of SEO, SEM, Programmatic Ad-buying, UX, CRO, Mobile Business, Mobile and Digital Analytics, Service design/Design Thinking
  • Experience working with digital marketing tools such as Google Analytics, Omniture, Optimizely etc.
  • Experience utilizing first and third party data for segmentation, audience creation, targeting, and personalization
  • Strategy oriented, with deep expertise in business and wide knowledge in enterprise management and superior level of problem solving
  • Digital marketing savvy with first level of technical knowledge in all (or nearly all) digital marketing disciplines Traffic generation (Search Marketing, display, programmatic, etc); UX, A/B testing; Email marketing; Social Media Management
  • Ability to influence and be a natural leader to manage the internal team and coordinate the multidisciplinary external teams in complex client environments
  • Strong interpersonal skills with the ability to inspire and communicate with a wide range of non-technical and low technology literacy stakeholders and customers

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Emploi Recruitment
Emploi Recruitment

Nairobi, Kenya

51 - 299 people

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