Consumer Planning Analyst At Diageo
Consumer Planning Analyst At Diageo 1 PositionDiageo
Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.Context
KBL is a focused business unit that delivers significant volume and profit to Diageo (parent company).
Over the last ten years the Media futures and Consumer Planning and Research team has been transformed within the Diageo business. The teams are committed to :
Using data and research to drive growth
Focused on implications not information
Simplifying & providing clear direction
It is against this background that we seek a determined and goal oriented individual to further contribute to media futures and CPR’s vision of leading the business in identifying ideas and insights that help sell more.
Leadership and Functional Responsibilities
Knowledgeable and experienced in communications skills.
Good analytical skills, able to integrate learning from multiple sources and generate lean information as base for insights.
Skilled project manager:
able to manage research and media agencies
Pre-requisite knowledge in financial principles of productivity
Background in statistics and analytical skills is an added advantage
Understand and manage market catalyst platform, monitor and evaluate productivity in Diageo.
Collaborate with our media monitoring agency for timely and accurate input of ATL data at the beginning of every quarter.
Optimize the A&P spend on the catalyst platform in collaboration with the Saracen team and share learnings during quarterly catalyst day sessions.
Provide intermediary services between our media planning agencies and the brand teams in terms of managing marketing catalyst platform.
Co-ordinate with global productivity team on local requirements and need in regards to marketing catalyst.
Analysis and reporting of monthly share of Voice & Excess Share of Voice.
Compliance reporting for electronic media & OOH
Commissioning and management of tactical consumer research projects through our research agencies.
Qualification and Experience Required
- Background in statistical analysis.
- 1-2 years experience in a marketing and sales environment.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings