How jobseekers can engage and derive value on LinkedIn
LinkedIn is one of the world's largest professional job search and networking platforms. It's also one of the most influential social media networks, with more than 740 million members in 2021. That is a lot of potential contacts!
Members use the site to look and apply for jobs, post jobs, and keep in touch with business associates, clients, and co-workers. But it can do so much more
Once you make your profile stand out among other users and jobseekers, LinkedIn can help you in job opportunity mapping, building awareness of your brand, and help you to land amazing jobs at some of the greatest companies.
In this article, we look at ways to engage and derive value on LinkedIn for personal, professional and organizational success.
- Your connections
Before engaging on LinkedIn, develop a strategy with clearly defined goals and objectives you want to meet and a plan on how to meet them. For instance if you want to develop new business opportunities, or find a new job, you must ensure that the people you are connecting with are relevant, e.g.:
- Decision makers within the organizations you are targeting.
- Known influencers e.g. social media influencers.
- Job placement platforms that advertise hiring companies and job vacancies.
- Past employers who will be willing to add recommendations to your profile
- The Content you share and follow
Develop, share and follow interesting, original value-adding, educational, compelling and interesting contents. These may be blogs by hiring firms, articles by job placement platforms etc.
- Stay up-to-date by regularly updating your profile and information.
This can be achieved by regularly reviewing your title, editing your bio, About and expanding your work experience, uploading professional documents like the CV and Resume etc.
Engage on you LinkedIn profile by liking, commenting on and sharing relevant and interesting content.
Make sure your profile has a professional-looking photo, compelling summary, and job descriptions that highlight your achievements.
Setup saved job alerts, and reate one or more searches in the Jobs tab on your home page, then save them. You can select daily or weekly email alerts when new jobs that meet your criteria are posted.
- Use LinkedIn Personality Assessments to inform a meaningful career.
This is because your skills, motivations and personality will play an important role in your overall job opportunity mapping.
LinkedIn’s personality test will also help you match up with an employer in all those 3 areas of skills, motivations and personality.
You can also use job placement platforms like Emploi’s Personality Test service to boost your job opportunity mapping strengths.
- Discovering jobs
Learn how to leverage the LinkedIn Job Search feature, and how to discover jobs through your connections, LinkedIn Company Pages and Groups, Job placement and job advertisement platforms on Linkedin, etc.
- Give and Receive Recommendations and Endorsements
Your connections can write "recommendations" for your profile, and offer "endorsements" of your skills, and you can do the same in return.
Recommendations are personal testimonials that emphasize your professional abilities. Aim to collect a handful of these by asking people you've worked with to write one for you.
When used well, LinkedIn can be an invaluable tool for job searches and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase your visibility among potential employers.
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