Career Coaching- Why the most important work in job-hunting may seem like a waste of time.

Emploi Administrator | 16th January 2020

Career Development
Career Coaching- Why the most important work in job-hunting may seem like a waste of time.

Career Coaching- Why the most important work in job-hunting may seem like a waste of time.

Emploi Administrator | 16th January 2020

Career Development

A very senior professional in their field sent me their CV the other day for a position we are recruiting for. I actually had gone out to look for him because I have seen his work before, so when the vacancy showed up I knew he was just the guy for it. I was however shocked that after skimming through his CV twice, I couldn’t find anything about his capability to undertake the role at hand. If I hadn’t known the guy I would simply have discarded the CV without a second look. So I called him to let him know that critical aspects of his experience and skillset s weren’t explicit in his CV-and that would be OK with me because I knew him- but my client and even any other employer would automatically drop him for lack of the right qualifications for the job.  He thought he had a pretty good CV, beautifully formatted CV, well worded and lengthy (11 pages long), so he couldn’t understand what I was talking about. And the length was important to show just how experienced he is. Plus, he says no one ever complained about his CV before. But you see that is just the thing about recruiters. I’m sure they would love to give feedback to each and every candidate they drop at the shortlisting stage, but you know what, it is sometimes inhumanly impossible to put aside the work that actually gets you paid and go about giving personal feedback to 900 applicants who didn’t make the cut. Well, most of the time you don’t know the reasons why a CV didn’t make the cut even as a recruiter- you don’t know if the candidate just doesn’t have the skillset or they just didn’t put them on the CV, or they actually put them in the CV among a thousand other unnecessary words and now you can’t find them, like is the case here with this candidate.

As the saying goes, most of us in job hunting (as in other areas) are too busy chopping wood to sharpen the axe. We send out thousands of applications for jobs with the wrong CV, the wrong presentation of you, and the only thing we achieve by this is driving the recruiter on the other side crazy with shortlisting work. If the recruiter, in this case, is an SME- probably without an internal HR- the owner honestly may have to drop the entire recruitment and go saying that there “are no employable graduates”- which happens to be a popular quote among employers these days.

So how do you begin the journey of sharpening your axe for job search? We understand that the journey to landing not just a job, but the job of your dreams, begins way before you type out your CV.  At the beginning of a job search you first need to figure out your ambition or career target and map that out against where you are, in order to know what you need to do, and the tools you need to get to your target line. It can be confusing at times and that is why many of us may need to work with career coaches.

Career coaching isn’t just about getting the support and helps you need to figure things out to reach your ultimate career goals. It also includes setting and action planning, helping with building a new CV that targets your specific goals, coaching for interviews, helping you in sourcing for the interviews, assessing new positions and offering deep job market insights and even sometimes negotiating specific conditions with potential employers.

This said, career coaching isn’t for everyone. I mean if you have a good level of self-awareness, you have a good network of informed people who can offer you advice and help informally, or even if you are willing to put enough time into industry research, this should get you a good way along professional prosperity. The only thing is you have to learn to pick what’s relevant and applicable and what’s not. And you have a bit more work on your hands than someone working with a coach who is already experienced in diverse areas of the job marketplace spectrum.

Let’s look at some of the factors to consider before you decide you need a career coach:

  1. You struggle with landing a job:
  • You Struggle with landing a job, or the hiring process in general.
  • You need help with marketing materials, such as a resume and cover letter, regardless of the career level.
  • You struggle with answering interview questions.
  • You have been laid off from a job and need to find employment before severance runs out.


  1. You need career progression:
  • You have ambitious career goals and need to create a plan to achieve them.
  • You Struggle with asking for a raise or what you desire at work.
  • You have issues with working relationships with your bosses/colleagues.
  • Is in a leadership position and would like to improve their management and leadership skills.
  • Needs support in identifying the right career path and cultural fit.
  • Would like support in identifying training opportunities to support growth and advancement.
  • You need a career change and you don’t know how to convince potential employers that you are just as good in the new professional line.

If you identify with any of the points above, we would recommend you look into getting a career coach. If you land a good coach, expect any of the outcomes below:

  1. Learn critical skills required in today’s work environment.

Today’s work environment is ever-changing, and to be successful in your job-search strategy, it’s crucial to have an understanding of the skills that will best position you for success.

  1. Build confidence and define your value proposition.

We are so close to our work that often, when looking to make a change, it’s hard to take a step back and understand how your unique background and experience can lend itself to the job for which you are applying. By working with a career coach, you can identify your value proposition, articulate why you would make a good hire, and stand out from your competition.

  1. Build a powerful and relevant resume.

Simply updating an existing resume and sending it out to multiple companies and positions is rarely successful. Instead, your career coach will help you build a resume that showcases your understanding of the role for which you are applying and the needs of the organization. Communicating how your experience can bring value and emphasizing skills relevant to the role are important in standing out among hundreds of resumes.

  1. Make informed decisions about the evolution of your career.

Sure, moving into a sales role in the beer industry sounds like a dream, but how will your next move position you to meet your short- and long-term career goals? Your career coach will help you understand the evolution of your career and identify the appropriate steps to get there.

  1. Set goals and build a roadmap to your destination.

Goal setting is essential to make progress in your search. Your career coach will help you identify where you are headed and create benchmarks to get there.

  1. Build connections.

Career coaches build wide networks with employers, recruiters, and other coaches. A good career coach wil also expose you to their network.

  1. Gain lifelong career skills.

While Career Coaching is designed to give you the skills and resources to take action immediately, the career skills learned will have the longevity to grow with you as you progress in your career.

  1. Prepare for interviews with an experienced recruiter.

Job interviews can be intimidating, and preparation is imperative. Take the mystery out of the interview process by prepping with your career coach, who has years of real-life recruiting insights to help you succeed.

  1. Help craft your story to land your dream job.

What does your current job in finance have to do with launching a career in the beer industry? Your career coach will identify and highlight the value in your prior experience to craft a story that brings relevance to your journey. Creating your personal brand helps you stand out and makes you desirable to employers.

  1. Launch a career in a new field.

After reading this, do you see yourself as a candidate for professional coaching? Emploi is always a good place to start. We have set ourselves as job market experts and have used this position to impact thousands of job seekers in their job search journey. Our exclusive placement services, for instance, have been very effective in getting job seekers who have tarmacked for a while a good job, while our Free CV templates with instructions will always help one draft a good CV without spending on it. You are welcome to inquire more here on coaching and exclusive placement.


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